Hearst intends to take on the Kindle

Lest you think the Skiff prototype introduced at CES was a one-off, Business Week reports that they'll be introducing multiple devices, incorporating color, implementing advertising (hopefully to reduce or subsidize the cost of the devices), and develop unique features for schools and businesses.

Chief Marketing Officer Kiliaen Van Rensselaer predicts that “Color will be ubiquitous in the next 12 to 18 months,” which is a pretty hard statement to argue with.