iRiver Story Video

Engadget gets some video of the new iRiver Story. Earlier reports pegged it at about $300 without wireless connectivity. It certainly has the look of a Kindle, albeit with a seemingly better keyboard. Book loading time seemed slow, which is always a concern, although Barnes and Noble fixed that pretty quickly through a software update, so one can never say how the final product will turn out.

I just worry that there are too many pedestrian, $300 readers hitting the market from names that aren't exactly on the tip of the tongue of the average American consumer. When you have the Kindle, which everyone has heard about and now seen some fairly extensive TV ad campaigns for, plus readers sold in Sony Style, Barnes and Noble, Borders and other retailers, all for $250 to $400 - what's going to help iRiver sell a few hundred thousand?