Sony's VP of Digital Reading on the eReader market

Noah Elkin at eMarketer spoke with Noah Elkin, the Vice President of Digital Reading about the state of the industry. While the whole transcript is available only to paying subscribers, he did post an excerpt.

In addition, he cites some stats from a recent Mediamark study:

• Wealthy. Owners of e-readers are 87% more likely than the average US adult to have annual household incomes of $100,000 or more and 11% more likely to own their own home.
• Highly educated. They are 111% more likely than average to a have a college or postgraduate degree.
• Tech-savvy. They are 199% more likely than average to have accessed the Internet outside their homes via either Wi-Fi or a wireless data connection in the past 30 days, 154% more likely to have gone online with a mobile device in the past month and 116% more likely to be a heavy Internet user.

The Mediamark study is also available online.