Tuesday, February 16, 2010

How ELSE might Apple's iPad change the publishing industry

As most of us already knew, Steve Jobs paid personal visits to meet with executives at The New York Times, Time Inc., and Rupert Murdoch of News Corp. The Financial Times speculates on some of the other changes that may occur as the iPad ushers in a potential new wave of digital newspaper and magazine sales.

Some fear customer backlash if they try to charge for content previously free. One would suggest that Amazon's long time sales of newspapers and magazines, as well as Sony and B&N recent foray into this market mean there is a market. As a web enabled, 3G capable device, it's not like the iPad will stop you from going to www.nytimes.com in lieu of a subscription.

Others worry about losing valuable subscription data that they relish. The article cites Amazon, who initially provided limited customer information about subscribers to periodicals to the publishers - which they abruptly cut off the sharing of a few months into the sales of Kindle.

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