Kyobo, South Korea's largest book retailer has partnered with Samsung for a new eReader, the SNE-60K, installing a booth in it's 16 chains where prospective customers can demo a device, reports The Korea Herald.
The SNE-60K replaces last July's SNE-50K effort, which sold less than 3,000 units. The new device will sell for 429,000 won, or approximately US $372.80. The article cites the lack of wireless as a major failing for the device's predecessor. The major competitor to the SNE-60K in Korea is the iRiver Story, which sells for 359,000 won, or approximately US $311.97 - but is lacking wireless.
Samsung's eReader connects to about 65,000 eBooks, although the article mentions many current bestsellers remaining unavailable.
Kyobo aims to sell 15,000 units - and Samsung hopes to sell 50,000 overall readers. Each SNE-60K comes with two complimentary 6 month newspaper subscriptions and a pre-installed wireless Kyobo store applet.
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