eReader sales to surge once the $150 price point is hit

A report from The Yankee Group (pay only) states that eReaders will generate $1.3 billion in revenue this year, and $2.5 billion by 2013.

Sales estimates per unit? 6 million in 2010 and 19.2 million by 2013. They predict prices to fall 15% per year, eventually hitting a sweet spot of $150. That's interesting, as many of the new entrants in the market are hoping to increase the price point - unless anyone really thinks the Skiff is going to come out at $259!

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