The only bright spot for Amazon, and Kindle owners, came from Madeline McIntosh, the President of Sales, Operations, and Digital for Random House. She pointed out that publishers "have no real experience at setting retail prices." She also revelaed that one of the reasons Random House had not been party to the iBook Store at launch was because of the pricing issues.
I'm not really sure why they wouldn't be a party to the store - they could still set prices to $9.99 if they were so inclined. Might do a nice job of boosting sales relative to other iPad sellers.

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