The launch of Delta's products will move Bridgestone's technology center stage in the battle over e-paper technology. Bridgestone, known more for its tire business, showed the 13.1-inch e-paper technology off last year. The device was designed to be the size of regular piece of A4 paper so it could be used in place of business documents.
While the device is supposed to launch next quarter, pricing has not been announced, as they are apparently looking to solidify content partners and subsidize the cost through subscriptions:
She declined to talk about pricing on either device, saying that they will likely be bundled in content deals whereby customers pay for a two-year newspaper subscription, for example, and then get the e-reader at a discount to the actual cost of the hardware. The business model will be similar to that used to sell mobile phones, she said.
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