Cheaper Kindle DX clone

PMP Today is reporting on the Boeye E900. Unfortunately, they are reporting the product as a direct clone of the Kindle DX down to the specs. While it is a similarly sized large screen, e-Ink device with a physical keyboard, the specs are hardly the same, since it seems to add WiFi and Bluetooth, but lose the 3G wireless. No word on file formats supported, by clearly you can't buy Amazon books for use on this device, making it... not a Kindle DX clone!